| Why Do You Need A WebSite?
What are the benefits of a website?
Simple. We'll call it the four M's: Money. Media. Marketability.
Masses. You're in business to make Money - and to make it,
you can't waste it. A website is the world's most effective
use of Money to purchase Media to Market to the Masses. The
Internet is a very affordable Media and it functions 24 hours
a day, seven days a week, with no labor costs to watch it.
The Internet has the most inexpensive and widespread marketing
capabilities ever seen! And a website offers your services
to the Masses. Statistics show that the Internet is an excellent
way to market your business and sell your products and services.
More and more customers are logging on and making purchases,
buying services and researching choices and information through
the Internet. Why should you limit your business to your immediate
locale when the whole world is a keystroke away? You also
gain major credibility by having an Internet presence; effectively,
you can look like one of the big companies - all without wasting
your money.
You are a professional, do you have a professional web &
email address?
What do you need for a website?
We help you step by step to obtain what you need!
-
A Computer: Although highly recommended, it is not necessary
for you to have a computer but it is necessary for those
wishing to view your site
-
ISP: an Internet Service Provider is how you connect
to the Internet. This ISP will provide you with an email
address to communicate by electronic mail (email). If
purchasing hosting through eDesigns, you receive up to
200 email addresses
-
Domain Name: This is www.yourname.com; your address or
home page on the Internet
-
WebSite Hosting Provider: An Internet presence provider.
This is where your website is stored for the world to
view
-
WebSite Design: You'll need all the codes, computer language,
scripts and graphics which, when put together, formulate
your website into a viewable form for the world to see
-
FTP: File Transfer Protocol to transfer information to
and from your website for updates, repair, edits and changes.
This is how web designers communicate with your domain
at the host
-
Maintenance: Updates, additions, changes, and most importantly,
search engine analysis and submission of the pages that
make up your website.
What is "e-commerce"?
E-Commerce is the buzzword for the new millennium, and for
very good reason. The Internet is changing the way business
is done with literally billions of dollars being made over
the Internet. E-commerce simply means Electronic Commerce.
E-commerce gives you the ability to accept payment over the
Internet, by either credit card or electronic checks. Through
E-commerce, you can sell products or services instantly to
anyone in the world without having to constantly monitor your
website.
How does eDesigns design my site?
There are many steps involved in designing and creating a
fully functional website. We determine the exact goals of
the client's website. The end goal being a website enabling
the consumer to easily view, gather information about and
then purchase these products off-line or on-line (e-commerce).
All these facts are formulated in a design layout that describes
the fundamental business strategy behind the client's website.
In essence, we want to ensure that we, as the website design
team, fully understand what is required to satisfy your requirements.
Our design team registers the client's domain name, activates
the client's host account, codes the pages and implements
any other functions necessary to make the client's website
functional. We fully test all components of the site. Then
we submit the site in beta (or test) format for the client
to view and approve. If any additions or adaptations are necessary,
they are made at this point. The site is re-tested and then
resubmitted for the client's final approval. Next, the site
is uploaded to our server with a final test of all the site's
functions. Finally, when we are sure the test is in perfect
order and the client is satisfied, the site is submitted to
search engines and/or directories.
Your website is ready for the world to see!
People are looking for your company right now!!!
What costs will be involved with establishing a website?
The cost elements involved with developing a website and putting
it on the Internet are:
-
WebSite Development and Design: This refers to paying
a website design firm, such as eDesigns, to develop and
create the website
-
Domain Registration: This refers to purchasing you domain
name form an accredited registrar. Prices range from $10.00
- $75.00 Per Year for TLD's (Top Level Domains i.e. .com,
.net & .org)
-
WebSite Hosting Service: This involves signing up and
purchasing space on the internet that will store your
website. Pricing varies throughout multiple top-level
providers. But always remember, you get what you pay for.
This is an extremely important portion of your whole website
project and must be selected with extreme care.
-
Marketing & Promotions: This involves registering
your website with search engines and local networks. There
are also numerous "add-on" tolls and software
that can be purchased and implemented into your site to
assure superior functionality and performance.
-
Extra's: The only extra charges are Periodic Editing,
Update and Edits/Additions. These are all up to you.
What are a website's advantages?
This is a big question with a multitude of answers. Development
and distribution costs are extremely low. When you compare
the cost of establishing a website to what it costs to promote
your business in print or on the air, you'll see that a website
is the cheapest form of marketing ever created.
A radio campaign featuring several 30-second spots per week
for three months could run you $5,000 - $10,000. That gets
you five minutes per week of exposure for three months in
the local area only. This just is not an option for small
business. Newspaper and magazine ads are similarly highly
priced, and they only last for the life span of that particular
publication.
A website has virtually limitless space. You could put up
a website with dozens of photographs and several thousand
words for under $1,000.00 USD. What would it cost to run a
newspaper ad of this size for a year? Imagine how much it
would cost to produce a brochure for different products, and
keep it in consumers' hands for an entire year.
You can accomplish this with a website very easily, with
low development cost and almost no distribution cost.
-
Websites are in full color - a palette of 16.7 million
colors for your photographs alone
-
A website is accessible globally; that means your website
can be viewed by anyone, anywhere, as long as they have
Internet access
-
There are no physical limitations to broadcast areas
as in radio, no circulation region restrictions as in
newspapers or magazines
-
You can keep your website more current more affordably
than any other media; you can update a website immediately,
and as often as you like
Imagine you sell products whose prices fluctuate. With a
website, you can change these prices every time they go up
or down, so your marketing materials are always accurate.
In addition, with a website small business can compete with
the big guys since a website is economical and not limited
by size. This means a small business can present as large
or creative an image on the Internet as a bigger company -
with the right design team.
A website also allows easy, safe communication between the
consumer and you so that anyone who visits your site can contact
you at any time by sending an email. Unlike communications
that originate from other forms of advertising, consumers
who send emails don't have to deal with many problems of everyday
business: pushy salesmen, remembering to call during business
hours, having to battle crowds to get to your stores, spending
time waiting on voice mail or getting the wrong information.
It's convenient, easy, and safe for the consumer.
Email is also convenient for you. You can respond to all
your customer inquiries at the same time, and do it when you
have a free moment - not in the middle of rush hour when someone
calls up to ask for product information or directions to your
location. You can save money on tech support and answering
questions. If your employees spend a lot of time answering
the same questions and sending out the same material, you
can reduce that labor cost significantly by providing the
information on the website. For instance, a client can avoid
having to mail or fax information for over 1,000 phone call
solicitations in a one-year period simply by providing the
information on their site. That improves on labor costs and
provides a real cost savings in reduced long distance phone
bills (for faxes) and postage.
Your website can also take orders while you sleep as people
can place orders on a website at any time, day or night. But
most importantly, no salesmen manning the store, no utilities,
no insurance, no payroll...computers don't need a benefit
package or overtime.
Every second of every day, your website is working for you!
As to your choice for website design, if a designer can't
tell you why a website is a unique marketing tool as we have
here, how successful will their website be? Are they helping
you to develop a marketing mechanism or are they selling special
effects? Is it an intelligent tool for driving business or
an overpriced, turbocharged business card? Make sure you choose
a designer with marketing expertise, experience and skills
- Choose eDesigns!
|
